How to Find and Address Your Site’s Crawl Errors

Crawl ErrorsBeing able to detect a website’s crawl errors is one of the most basic features of Google Webmaster Tools. This functionality provides details about the website’s URLs that Google could not reach or that returned HTTP error codes.

For instance, particular URLs in your website might return the 404 error message, the standard response code which indicates that the server could not find what your user requested.

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Developing Content that Gets More Social Shares

Social SharesThe main reason why businesses create online content is to get people to read it. If no one reads your content, then you have practically failed in this fundamental goal.

One of the best ways to have your content reach their intended audience is through social sharing. But how do you go about creating content that actually gets shared across different social media platforms? Read this simple guide to find out. Read more

Anchor Text: Optimizing Your Links Without Risking Penalties

Anchor TextRemember the early days of search engine optimization when everything was a free-for-all for the sake of gaining advantage in the SERPs? During those days, there was no such thing as over-optimizing websites. If you wanted to stuff your content with keywords and include a hideous amount of links, it was all okay for Google and the other search engines.

Nowadays, you can’t do such things anymore. In recent years, Google performed major algorithm updates, which completely decimated websites that previously thrived using these questionable practices. With the penalization and de-indexing of spammy sites, the rise of intelligent white hat search engine optimization became the name of the game.

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Increasing Conversions with Google Analytics’ Attribution Report

Attribution ModelingGoogle Analytics allows marketers to use attribution models, which provide an understanding of the conversion path that customers go through before converting or making the purchase. This feature is accessible in Google Analytics via the Conversions section on the left side of the dashboard.

In Google Analytics, an attribution model is defined as “a set of rules that determines how credit for sales and conversions is assigned to touchpoints in the conversion paths.” The purpose of using these models is to measure the influence that each marketing channel or tactic has on a consumer’s decision to convert or to make a purchase.

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Recommendation Letter from Employer

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How to Measure Your Site’s Reader Loyalty with Google Analytics

Reader LoyaltyWhen measuring visitor loyalty through Google Analytics, many non-experienced business owners rely heavily on simple metrics like total number of sessions, number of pageviews, and average session duration on site. There is, of course, nothing intrinsically wrong with these metrics because they allow you to gain some measure of understanding about your readership. But if you depend on them solely, then you’re missing out on a whole lot of insights.

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Tips on Optimizing Your Site for Local Searches

Optimizing your corporate website for local search is very important if you really want to be able to reach your desired target market. Nowadays, many people want instant services, and in many instances, the only way they’ll be able to do this is if they can find a suitable local service provider.

There are several tips you can follow to enhance your website for local search:

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College Aid for the Over 50 Crowd

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