One of the most important and effective tools search engine marketers can use to drive more traffic to their websites is pay-per-click or PPC advertising. Simply put, PPC refers to the amount of money that advertisers pay to publishers or search engines when their advertisements on those publishers’ websites are clicked on by web users.
PPC advertising is essentially a way of buying visits to your site, as opposed to securing those visits through purely organic means, like when your website becomes listed on search engine results pages due to its relevance to the search terms used by people searching online. Read more
Stumped with how to run a successful Google ad campaign? A lot of people consider it a complicated process with how Google is able to determine the placement and relevance of any ads you create. When running an ad campaign on Google AdWords, it’s important to know how your ads are rated and what makes them effective.
Let’s face it, everything we do on the Internet from SEO to content marketing looks silly and pointless unless justified by an ROI. An ROI contextualizes spending and gives a measure for the success of the campaign. If you can’t report how a client’s investment into an Adwords campaign is giving them profit, why should they keep you as their analyst?
Lots of people know just enough about pay per click marketing, also called PPC, to be dangerous.
The major pay per click markets, such as Google, encourage irresponsible and reckless behavior by webmasters. In fact, when you first registered your business or set up your website, odds are good that you got a free coupon from at least one big PPC market.