Measuring the True ROI of Your AdWords Campaign

Businessman Holding Roi With Upward Moving ArrowLet’s face it, everything we do on the Internet from SEO to content marketing looks silly and pointless unless justified by an ROI. An ROI contextualizes spending and gives a measure for the success of the campaign. If you can’t report how a client’s investment into an Adwords campaign is giving them profit, why should they keep you as their analyst?

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