With so many businesses tying to claim their own piece of customer attention real estate nowadays, mounting an effective local search engine optimization strategy has become a must-do for both brick-and-mortar businesses and ecommerce enterprises alike.
In the past, it was common for businesses to shell out a considerable amount of resources and to devote a lot of manpower hours just to promote their business in the communities where they operated. Today, business owners can leverage the power of the Internet in order to cultivate relationships with current and potential customers. People rely heavily on the Internet to look for services and products online. According to the 2015 Local Consumer Review Survey conducted by BrightLocal, 57% of consumers search online more than 6 times a year for local businesses. Read more
Proper keyword research is one of the foundations of successful search marketing. While carrying out keyword research for a new website may be challenging because of the dearth in available useful data from your own website, it is very important because it will help you determine the right terms or words to focus on in your future content marketing and SEO strategies. Furthermore, it also offers an opportunity for you to understand your market and customers better.
When you have a new website, you won’t have access to a lot of important information that are usually used in keyword research for existing sites. For instance, internal search data and current rankings for specific search terms can only be generated and studied in detail when a website has been running for some amount of time. Thankfully, there are other facets of keyword research that you can focus on in their stead. Here are some of them: Read more
The explosive growth of the Internet in recent years has tremendously changed the way business is conducted. Nowadays, it seems like endless opportunities abound for those who want to establish ecommerce-related enterprises. At same time, however, the saturation of the market with countless brands offering innumerable products and services can prove to be a stumbling block for those who want to create a thriving, successful ecommerce business of their own.
Not everyone is familiar with the concept of schema markup, but it is one of the most useful tools you can use to improve your SEO strategy for your website. Once you understand how it works, you’ll be able to use it to your advantage.
Simply put, schema microdata is a type of structured data that can be utilized by publishers to emphasize content on their websites, making it easier for search engines to determine exactly what certain words on your web pages mean. This allows search engines to serve more relevant results to potential visitors of your site.
Remember the early days of search engine optimization when everything was a free-for-all for the sake of gaining advantage in the SERPs? During those days, there was no such thing as over-optimizing websites. If you wanted to stuff your content with keywords and include a hideous amount of links, it was all okay for Google and the other search engines.
Nowadays, you can’t do such things anymore. In recent years, Google performed major algorithm updates, which completely decimated websites that previously thrived using these questionable practices. With the penalization and de-indexing of spammy sites, the rise of intelligent white hat search engine optimization became the name of the game.
Optimizing your corporate website for local search is very important if you really want to be able to reach your desired target market. Nowadays, many people want instant services, and in many instances, the only way they’ll be able to do this is if they can find a suitable local service provider.
There are several tips you can follow to enhance your website for local search:
If you’ve searched online using Google over the last three years, then you probably have had the chance to witness the rise of the Knowledge Graph. Launched in May 2012, Knowledge Graph is a system created by the search engine giant to improve its search results by using information about people, places, and things, which it has gathered from a wide range of sources. The Knowledge Graph understands the semantic meaning of searches by checking out how the words are connected to each other and what their relationships are.
Many sites have gone to great lengths to transform themselves into something more mobile-friendly now that the dust has settled after last month’s “mobilegeddon”. Many site owners have attested that their efforts have been duly rewarded, just as Google said, and that they have received better rankings on the mobile search results. This has spurred many others to gear their sites towards a more mobile responsive theme.
The way that SEO is used has changed immensely over the years. Outdated tactics that used to work in the past can now get you in a lot of hot water. These days, relevancy has become the name of the game when it comes to SEO strategies. And what better way to gain this type of credibility than with the proper use of content for your site.